Job Summary
The Social Media Associate Director will transform IEEE's enterprise social media into a world-class brand storytelling engine. The incumbent will translate the brand narrative and messaging into a social media content strategy.
This position will also work closely with the Marketing Planning team. With over 21,000 unique social media pages and 100 million followers across the enterprise, this role is critical in establishing a "freedom in a framework" operating system that balances central governance with high-impact execution.
This position reports directly to the Senior Director, Brand & Marketing Communications, and has no direct reports.
Key Responsibilities
- Social Media Strategy & Operating System
- Strategy: Develop and implement a proactive, enterprise-level social media strategy across platforms including Instagram, LinkedIn, Facebook and X.
- Campaigns & Content: Develop and own a comprehensive social media calendar. Build an operating system to continuously concept and produce high-visibility social campaigns and video content.
- Leverage enterprise tentpole moments, stories, and achievements across the organization as well as product-focused content that resonates with global technical communities.
- Infrastructure: Own and manage the social platform infrastructure, including enterprise-wide scheduling platforms, analytics dashboards, and social listening tools.
- AI Integration: Explore and integrate AI-driven tools for asset development, creative imagery, and story mining across the IEEE ecosystem.
- Governance
- Oversight: Collaborate with the Marketing Planning & Transformation team to provide social guidance and oversight for IEEE OUs and Societies, ensuring brand cohesion without replacing local execution.
- Training: Support in the development of guidelines and training programs for Societies, Committees and volunteers to improve organization-wide social media efficacy and risk management.
- Analytics
- Data-Driven Strategies: Partner with Market Research teams to translate data into actionable insights that drive social strategies across platforms.
- Social Listening: Leverage audience data and social listening to ground strategy and content plans in social trends, competitor and category intelligence and audience interests.
- Performance Benchmarks: Define and track key performance indicators (KPIs) to measure the performance of social media and iterate on strategies accordingly.
- Leadership & Cross-Functional Collaboration
- Cross-Functional Coordination: Work closely with Brand Marketing & Communications counterparts on a centralized content plan spanning enterprise-level surfaces.
- Work closely with the Corporate Communications team to support media moments, crisis management, and thought leadership content through IEEE social media.
- Team Leadership: Support the Senior Director in fostering a "test and learn" culture of out-of-the-box thinking and organizational transformation.
Travel Information
- 10-20% Domestic and International