| Essential Functions | - Provides strategic leadership for the department’s revenue-generating efforts.
- Provides oversight of philanthropic giving through the Jaguar Athletic Fund (JAF); revenue-sharing support through the Loyal, Strong & Faithful Fund (LSF); ticket sales and operations; corporate partnerships through Jaguar Sports Properties (JSP); premium seating and hospitality; special events; and other revenue-generating initiatives.
- Develops an integrated approach to sustainable revenue growth, establishes measurable goals and performance expectations, evaluates results, identifies new opportunities, and coordinates efforts across all Championship Resources functions.
- Serves as a highly visible representative of the University, developing authentic relationships with donors, corporate leaders, alumni, fans, community organizations, and other key stakeholders while creating meaningful opportunities for long-term participation and investment in South Alabama Athletics.
- Serves as a member of the department’s senior leadership team, contributing to department-wide strategy, decision-making, and annual and long-term priorities.
- Develops and leads an annual and multi-year revenue strategy for the department.
- Establishes measurable revenue goals and performance expectations; monitor results, develop forecasts, and provide regular analysis and recommendations to the Director of Athletics.
- Works closely with the Director of Athletics and senior leadership colleagues to align revenue strategies and resources with departmental priorities and the changing needs of intercollegiate athletics.
- Identifies and develops new and diversified revenue opportunities, including premium experiences, hospitality, special events, partnerships, affinity programs, and other initiatives.
- Evaluates athletics assets, inventory, experiences, and access to identify opportunities for increased revenue and engagement.
- Provides strategic leadership for athletics philanthropy, including the Jaguar Athletic Fund and Loyal, Strong & Faithful Fund.
- Develops strategies to increase annual giving, major gifts, membership, donor retention, and overall philanthropic participation.
- Leads efforts to generate philanthropic resources supporting revenue sharing and other student-athlete and competitive priorities.
- Personally cultivates, solicits, and stewards major donors and prospects while assisting the Director of Athletics, head coaches, and institutional leaders with significant gift opportunities.
- Collaborates closely with University Development and Alumni Relations to coordinate priorities, prospect management, gift strategies, and donor engagement.
- Provides strategic oversight of ticket sales and operations, including season tickets, group sales, renewals, retention, and new customer acquisition.
- Develops strategies to increase ticket revenue, attendance, retention, and overall customer value.
- Leads strategies for premium seating, hospitality, and other enhanced fan experiences.
- Evaluates pricing, inventory, packaging, and customer behavior to identify opportunities for revenue growth and stronger customer relationships.
- Provides leadership for the department’s in-house corporate partnership operation through Jaguar Sports Properties.
- Establishes corporate revenue goals and develop strategies for new partner acquisition, retention, and account growth.
- Oversees the development of new inventory, experiences, and partnership opportunities that provide value to corporate partners while supporting the goals of the department.
- Aligns philanthropic giving, ticketing, corporate partnerships, premium seating, hospitality, and other revenue-generating activities around shared strategies and goals.
- Develops a coordinated approach to stakeholder engagement that recognizes the broader relationship individuals and organizations have with South Alabama Athletics.
- Identifies opportunities for coordinated outreach, cross-promotion, cross-selling, and deeper stakeholder participation.
- Integrates head coaches into fundraising, ticket sales, corporate engagement, and other resource-generation efforts through intentional strategies and coordinated support.
- Partners with Communications & Creative Strategy and Fan Engagement to support revenue initiatives through effective storytelling, communication, marketing, and fan engagement.
- Builds strong partnerships across University Development and Alumni Relations and with other campus units to advance shared institutional objectives.
- Regular and prompt attendance.
- Ability to work schedule as defined and additional hours as required.
- Related duties as required.
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