Manager, Revenue Generation - Iowa Amplify

Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With data-based solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.

Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.

Our Mission

Powering the connection of fans to the brands and experiences they love.

Our Core Values

Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun

Learfield Amplify represents over 70 collegiate athletic departments, professional sports teams and related industry organizations nationwide, with more than 200 on-site sales personnel dedicated to serving these respective relationships. The company delivers a total revenue solution through staff development, high-value expertise, and engaged fan relationships. As the sports industry and fan behavior continues to evolve, Learfield Amplify also remains at the forefront of business intelligence through many of its national relationships as well as with Fanbase, powered by Learfield, leading to increased revenues for teams across the country.

As the exclusive outbound sales arm for the University, the revenue generation team manages many of the sales efforts for the Athletic Department. As a member of the team, we provide fans, partners, businesses, and constituents of the University with access to all opportunities to engage through ticket sales, and where applicable, development, premium seating, facility tours, and other revenue opportunities. This process ultimately provides experiences to grow involvement and revenue generation across the board while integrating fully within the department and the community.

Learfield Amplify is actively seeking a Manager - Revenue Generation to lead the ticket sales team. The Manager - Revenue Generation is responsible for training, mentoring, motivating and coaching the revenue generation staff. This person will also be responsible for developing and implementing revenue initiatives designed to meet or exceed the annual sales goals set forth by senior management.

Responsibilities:

• Support revenue generation efforts involving ticket sales, new donor acquisition, customer service, premium seating, hospitality, and other revenue generating opportunities
• Responsible for the recruiting, hiring and professional development of revenue generation staff
• Provide ongoing training, coaching and mentoring for revenue generation staff
• Participate in regular staff meetings and facilitating discussion and sharing of ideas related to growing revenue
• Work closely with campus liaison on all elements related to Amplify partnership
• Develop and maintain a personal client base of prospects and customers
• Support in the creation of the annual Revenue Generation plan and budget in concert with appropriate staff and senior management that encompasses the sales and retention of all of our various customers
• Prepare timely and accurate sales reports that monitor the progress of the revenue generation team both individually and collectively and ensures that we maintain proper sales pacing to meet the goals set forth
• Work with members of senior management team to manage relationships with outside vendors and corporate partners related to the sale of group tickets and party suite rentals
• Work closely with university athletic department marketing staff on promotions as it relates to driving revenue
• Work closely with national Data Analytics team on CRM / Database initiatives including data collection, analytics and marketing directly related to generating incremental revenue

Minimum Qualifications:

• 2+ years of experience working in sales with collegiate and/or professional sports team
• Proven track record in revenue generation
• Demonstrated proficiency in Microsoft Office Suite
• Experience working with Paciolan or Ticketmaster/Archtics ticketing systems preferred
• Experience working with CRM systems such as ACT, Salesforce.com, SSB, Microsoft CRM, Conquer, Outreach etc
• Willingness and ability to work long hours, including holidays and weekends as required

Preferred Qualifications:

• Bachelor’s Degree in Sports Administration or business field

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

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