VP of Marketing

Position Summary

The Vice President of Marketing is an experienced and dynamic Vice President of Marketing to lead our brand strategy and digital marketing efforts. This is a senior leadership role reporting directly to the CMO, with significant influence over how Sun & Ski Sports shows up in the market — online and in stores. You'll own the full marketing function, build and mentor a high-performing team, and serve as the brand's chief storyteller and digital growth driver.

Essential Duties and Responsibilities

The essential functions include, but are not limited to the following:

Brand & Awareness

• Develop integrated marketing campaigns that drive brand awareness, customer acquisition, and seasonal relevance
• Lead creative strategy for campaigns, in-store experiences, and content across print, digital, video, and social
• Champion a customer-first approach that connects authentically with outdoor and sports enthusiasts

Digital & eCommerce

• Own the digital marketing roadmap, including SEO/SEM, paid social, email and SMS, affiliate and Youtube
• Partner with eCommerce and technology teams to optimize the online shopping experience and drive revenue growth
• Leverage data and analytics to monitor performance, identify trends, and make informed decisions that improve conversion and retention
• Drive omnichannel strategies that create a seamless experience between digital and in-store channels

Retail Promotions & Merchandising Marketing

• Own and drive the annual retail promotional calendar, ensuring campaigns are planned, aligned, and executed flawlessly across all channels and store locations
• Partner with Merchandising and Buying teams to develop compelling seasonal and event-based promotions that move inventory and drive traffic
• Coordinate timing and messaging of promotions across email, digital, social, in-store signage, and circulars for a consistent customer experience
• Analyze promotional performance to refine future offers, discount strategies, and campaign timing

Private Label Marketing

• Develop and lead the marketing strategy for Sun & Ski Sports' private label brands, positioning them as trusted, high-value alternatives within their respective categories
• Partner with Buying and Product teams to shape go-to-market plans for new private label launches, including naming, packaging, messaging, and channel strategy
• Build brand equity for private label lines through targeted digital campaigns, in-store placement, and content that highlights quality and value
• Track private label sales performance and customer perception, using insights to refine positioning and marketing investment

Leadership & Operations

• Build, lead, and inspire a collaborative marketing team across brand, digital, and content functions
• Manage the marketing budget, allocating resources effectively to maximize ROI
• Collaborate cross-functionally with Merchandising, Buying, Store Operations, and Technology teams
• Establish KPIs and reporting cadences to track marketing performance against business goals

Minimum Qualifications 

• 8–10 years of progressive marketing experience, with at least 3 years in a senior leadership role
• Proven track record driving brand growth and digital/eCommerce performance, preferably in retail, specialty retail, or consumer goods
• Deep expertise in digital marketing channels including paid search, paid social, email, SEO, and affiliate
• Strong brand instincts — you know how to build emotional resonance with a consumer audience
• Experience managing agencies, external partners, and cross-functional internal teams
• Analytical mindset with fluency in marketing analytics tools (Google Analytics, Salesforce Marketing Cloud, or similar)
• Excellent communicator and presenter, comfortable engaging with executives and board-level stakeholders
• Passion for the outdoors, sports, or active lifestyle is a strong plus