The Assistant Director of CON Marketing develops and executes integrated marketing strategies that elevate the reputation of the USF College of Nursing and drive targeted audiences to take intended actions. This role provides day-to-day leadership and execution of marketing initiatives, including social media, digital marketing, website management, content marketing, and external events. The Assistant Director also leads enrollment marketing efforts in close partnership with the Office of Student Affairs, working to develop a deep understanding of the prospective student journey and helping to increase enrollment through engaging communication streams.
Reporting to the Director of Communications, the Assistant Director works collaboratively to execute the vision outlined in the Office of Marketing and Communications strategic plan and to advance the College's institutional priorities.Minimum Qualifications:
This position requires a bachelor's degree from a regionally accredited institution with a minimum of four years of related exempt experience, including two years of supervisory experience.
Degree Equivalency Clause: Four years of direct experience for a bachelor's degree.
• Senate Bill 1310- The Florida Senate (https://www.flsenate.gov/Session/Bill/2023/1310) is conditional upon meeting all employment eligibility requirements in the U.S.
• SB 1310: Substitution of Work Experience for Postsecondary Education Requirements
• A public employer may include a postsecondary degree as a baseline requirement only as an alternative to the number of years of direct experience required, not to exceed:
• (a) Two years of direct experience for an associate degree;
• (b) Four years of direct experience for a bachelor's degree;
• (c) Six years of direct experience for a master's degree;
• (d) Seven years of direct experience for a professional degree; or
• (e) Nine years of direct experience for a doctoral degree
• Related work experience may not substitute for any required licensure, certification, or registration required for the position of employment as established by the public employer and indicated in the advertised description of the position of employment.
• Minimum Qualifications that require a high school diploma are exempt from SB 1310.
Knowledge, Skills and Abilities
- Familiarity with CRM or marketing automation platforms.
- Demonstrated knowledge of SEO, paid digital advertising, and web analytics tools.
- Experience managing complex, multi-channel marketing campaigns.
- Ability to foster teamwork. Decision-making skills, leadership skills, and detail-oriented.
- Performs work under minimal supervision.
- Ability to lead project teams and consistently meet deliverable deadlines.
- Extensive knowledge of the field's concepts and principles.
- Performs complex tasks typically following established processes.
- Excellent oral and written communication skills; focused on customer and client satisfaction.
- Excellent project management and organizational skills.
Working Conditions
- Environment - Typical indoor environment/office setting.
- Physical Requirements - climbing, standing, stooping, and/or typing; Ability to lift up to 20lbs as needed.
- Travel - Ability to travel to other USF campuses and/or other locations as requested.
Working at USF\n
With approximately 16,000 employees, the University of South Florida is one of the largest employers in the Tampa Bay area. We are dedicated to cultivating a talented, engaged and driven workforce that strives to be bold. Employees excel in USF's rich academic environment, which fosters their development and advancement. In 2025, Forbes recognized USF as one of Florida's best large employers, ranked No. 1 among the state's 12 public universities. Our first-class benefits package includes medical, dental and life insurance plans, retirement plan options, employee and dependent tuition programs, generous leave, and hundreds of employee perks and discounts.
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About USF \n
The University of South Florida is a top-ranked research university serving approximately 50,000 students from across the globe at campuses in Tampa, St. Petersburg, Sarasota-Manatee and USF Health. USF is recognized by U.S. News & World Report as a top 50 public university and the best value in Florida. U.S. News also ranks the USF Health Morsani College of Medicine as the No. 1 medical school in Florida and in the highest tier nationwide. USF is a member of the Association of American Universities (AAU), a group that includes only the top 3% of universities in the U.S. With an all-time high of $738 million in research funding in 2024 and as a top 20 public university for producing U.S. patents, USF uses innovation to transform lives and shape a better future. The university generates an annual economic impact of more than $6 billion. USF's Division I athletics teams compete in the American Athletic Conference. Learn more at www.usf.edu .
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Compliance and Federal Notices\n
This position may be subject to a Level 1 or Level 2 criminal background check.
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Applicants have rights under Federal Employment Laws :
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The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law. The University maintains programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws.
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Family and Medical Leave Act (FMLA)
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Applicants for USF employment are entitled to request reasonable accommodation(s) in the application process. A request is to be made at least five (5) working days prior to the time the accommodation(s) is needed. Visit the Central Human Resources ADA Accommodations webpage for more information on requesting an accommodation during the application/interview process.
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Equal Employment Opportunity\n
The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law. The University maintains affirmative action programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws. This job description does not constitute an employment contract.
- Develops and implements comprehensive marketing plans - including audience identification, strategy, and tactics - aligned with the College of Nursing's and Office of Marketing and Communications' strategic plans.
- Uses data, analytics, and KPIs consistently to inform decision-making, measure performance, and improve outcomes.
- Oversees, trains, and mentors staff responsible for content development, digital marketing, email marketing, website management, and external events. Provides performance evaluations and professional development opportunities.
- Conducts market assessments to identify opportunities to strengthen and differentiate the College of Nursing brand.
- Works with the Director of Communications to develop marketing strategies that enhance the College's reputation and support enrollment growth through content, events, paid advertising, promotional items, and related tactics. Must have a strong understanding of CRM and marketing automation platforms used for student recruitment.
- Leads the development of a content marketing strategy incorporating photography, videography, blogs, web articles, and other digital assets to achieve strategic goals.
- Evaluates website performance using analytics and provides recommendations for continuous improvement. Must have a strong understanding of SEO and best practices.
- Identifies key external events and conferences relevant to the College of Nursing and develops plans to elevate brand presence through faculty participation, advertising opportunities, and promotional efforts.
- Manages relationships with external agencies and vendors supporting media buys, digital advertising (e.g., paid search and paid social), out-of-home marketing, and other initiatives.
- Oversees marketing operations, including project timelines, vendor coordination, and execution of communication campaigns.
- Tracks, analyzes, and reports on the effectiveness of marketing and communication initiatives and provides data-driven recommendations.
- Works with appropriate partners to manage marketing project budgets within established guidelines.
- Collaborates closely with College of Nursing stakeholders and partners across USF Health and the university.
- Performs other duties as assigned.