The Associate Director of FCN Marketing is responsible for the day-to-day oversight and management of communications and marketing initiatives for the Florida Center for Nursing (FCN). FCN, headquartered at the University of South Florida College of Nursing, is a state workforce center established to address nursing workforce issues. The Associate Director will develop a deep understanding of FCN priorities, create strategic communications and marketing plans, and then operationalize that work while overseeing a team of marketing and communications professionals. Reporting to the College of Nursing's Director of Communications, this person works closely with the Director and FCN senior staff to develop specific communications and marketing tactics that will drive FCN brand awareness and encourage engagement from FCN stakeholders.Bachelor's degree and a minimum of six years of related experience. A minimum of two years of managerial experience, with a preference for 4+ years.
Degree Equivalency Clause: Four years of direct experience for a bachelor's degree.
• Senate Bill 1310- The Florida Senate (https://www.flsenate.gov/Session/Bill/2023/1310) is conditional upon meeting all employment eligibility requirements in the U.S.
• SB 1310: Substitution of Work Experience for Postsecondary Education Requirements
• A public employer may include a postsecondary degree as a baseline requirement only as an alternative to the number of years of direct experience required, not to exceed:
• (a) Two years of direct experience for an associate degree;
• (b) Four years of direct experience for a bachelor's degree;
• (c) Six years of direct experience for a master's degree;
• (d) Seven years of direct experience for a professional degree; or
• (e) Nine years of direct experience for a doctoral degree
• Related work experience may not substitute for any required licensure, certification, or registration required for the position of employment as established by the public employer and indicated in the advertised description of the position of employment.
• Minimum Qualifications that require a high school diploma are exempt from SB 1310.
Knowledge, Skills and Abilities
- Ability to foster teamwork. Decision-making skills, leadership skills, and detail oriented.
- Performs work under minimal supervision.
- Partners with senior leadership to establish departmental policies, practices, and procedures that have a significant impact on the organization.
- Ability to lead project teams and consistently meet deliverable deadlines.
- Extensive knowledge of the field's concepts and principles.
- Performs complex tasks typically following established processes.
- Excellent oral and written communication skills; focused on customer and client satisfaction.
- Excellent project management and organizational skills.
Working Conditions
- Environment - Typical indoor environment/office setting.
- Physical Requirements - climbing, standing, stooping, and/or typing; Ability to lift up to 20lbs as needed.
- Travel - Ability to travel to other USF campuses and/or other locations as requested.
Working at USF\n
With approximately 16,000 employees, the University of South Florida is one of the largest employers in the Tampa Bay area. We are dedicated to cultivating a talented, engaged and driven workforce that strives to be bold. Employees excel in USF's rich academic environment, which fosters their development and advancement. In 2025, Forbes recognized USF as one of Florida's best large employers, ranked No. 1 among the state's 12 public universities. Our first-class benefits package includes medical, dental and life insurance plans, retirement plan options, employee and dependent tuition programs, generous leave, and hundreds of employee perks and discounts.
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About USF \n
The University of South Florida is a top-ranked research university serving approximately 50,000 students from across the globe at campuses in Tampa, St. Petersburg, Sarasota-Manatee and USF Health. USF is recognized by U.S. News & World Report as a top 50 public university and the best value in Florida. U.S. News also ranks the USF Health Morsani College of Medicine as the No. 1 medical school in Florida and in the highest tier nationwide. USF is a member of the Association of American Universities (AAU), a group that includes only the top 3% of universities in the U.S. With an all-time high of $738 million in research funding in 2024 and as a top 20 public university for producing U.S. patents, USF uses innovation to transform lives and shape a better future. The university generates an annual economic impact of more than $6 billion. USF's Division I athletics teams compete in the American Athletic Conference. Learn more at www.usf.edu .
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Compliance and Federal Notices\n
This position may be subject to a Level 1 or Level 2 criminal background check.
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Applicants have rights under Federal Employment Laws :
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The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law. The University maintains programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws.
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Family and Medical Leave Act (FMLA)
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Applicants for USF employment are entitled to request reasonable accommodation(s) in the application process. A request is to be made at least five (5) working days prior to the time the accommodation(s) is needed. Visit the Central Human Resources ADA Accommodations webpage for more information on requesting an accommodation during the application/interview process.
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Equal Employment Opportunity\n
The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law. The University maintains affirmative action programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws. This job description does not constitute an employment contract.
- Creates marketing and communications strategic plan recommendations based on first-hand operational knowledge of FCN and in alignment with the FCN strategic plan.
- Esures that key messages and brand standards are developed and used consistently. Regular review of brand guide (at least annually) to ensure consistency and relevance.
- Trains and monitors staff responsible for content development, design and production of all public relations, media, marketing and communications campaigns.
- Oversees day-to-day operations and sets work priorities accordingly. Supervises a team (typically a minimum of two direct reports) and provides professional development opportunities, performance reviews and mentoring.
- Provides editorial recommendations and curates content for marketing and promotional assests (e.g. brochures, posters, mailers, articles, newsletters, etc.) and digital media (e.g. website, social media, email marketing, audiovisual content.)
- In alignment with strategic priorities, oversees FCN website and collects analytics in order to drive decisions.
- Leads marketing communication planning related to all FCN reports, including overall strategy, production and promotion.
- Conducts communications assessments and recommends new promotional vehicles and strategies to increase positive PR and track return on investment.
- Responsible for marketing operations such as managing external vendors as they relate to marketing projects and communication campaigns. Responsible for developing, maintaining and meeting project deadlines.
- Develops and manages collaborative relationships with other FCN constituents to better understand issues and challenges related to FCN and the nursing workforce in Florida.
- Briefs FCN senior staff on communications issues and prepare appropriate responses for media, stakeholders and other requests. May assist with drafting and/or editing of remarks, articles, letters, speeches, presentations and other communications.
- Tracks and analyzes the success of marketing and communications campaigns and develops data-driven recommendations to continually improve marketing and communications strategies.
- Working collaboratively with FCN leadership, conducts market analyses in order to evaluate current initiatives and make recommendations for new efforts.
- Works with appropriate partners to manage project budgets within established guidelines.
- Works collaboratively with partners at College of Nursing, USF Health and University Communications and Marketing, along with other marketing and communications partners, to ensure alignment on key co-branded initiatives.
- Potential for occasional travel.
- Performs other duties as assigned.