Customer Marketing Manager

Profisee is entering its next phase of growth, with an expanding customer base and increasing focus on long-term customer value. The Customer Marketing Manager will deepen engagement across our customer base, help customers realize the full value of Profisee, and systematically turn satisfied customers into advocates and expansion opportunities, working within the Product & Customer Marketing team and in close partnership with Customer Success, Sales and Revenue Marketing.
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This role will be accountable for building and scaling Customer Marketing programs across the full customer lifecycle, with a strong emphasis on advocacy, community and expansion pipeline. It will also serve as the program owner for Profisee's Customer Advisory Board (CAB), a rotating group of executive-level champions at strategic customers who provide feedback on our roadmap and broader market needs.
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The Customer Marketing Manager reports to the Head of Product & Customer Marketing. This role is hybrid with 2 full days reporting into Profisee's office in Alpharetta, Georgia.
\nYou'll Love This Role If You
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· Are excited by building programs from the ground up and scaling them over time.
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· Thrive at the intersection of strategy and execution.
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· Enjoy working cross-functionally and influencing without authority.
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· Care deeply about customer experience, long-term value and customer-led growth.
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· Are comfortable owning pipeline-impacting outcomes, not just activities.
\nKey Responsibilities:
\nCustomer Marketing Strategy & Program Management
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· Own and execute Profisee's Customer Marketing strategy across advocacy, engagement and expansion.
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· Translate strategy into clear, programmatic initiatives with defined goals, metrics and operating cadence.
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· Partner cross-functionally with Product Marketing, Customer Success, Sales and Revenue Marketing on customer-facing initiatives
\nCustomer Advisory Board (CAB)
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· Establish and program-manage Profisee's Customer Advisory Board (CAB) aligned to business objectives and product roadmap priorities.
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· Partner with Customer Success leadership to recruit executive-level CAB members and run structured meetings, follow-ups and internal readouts.
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· Ensure CAB insights are captured and shared with Product, Marketing and Executive leadership.
\nCustomer Advocacy & Community
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· Own Profisee's Voice of the Customer Program, liaising with Customer Success to build and scale a structured customer advocacy program supporting case studies, testimonials, reference calls, peer reviews and coordianting speaking opportunities.
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· Implement systems to track advocate engagement and manage participation fatigue.
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· Develop and execute customer community and event programs that foster peer learning and best-practice sharing.
\nEngagement, Lifecycle Marketing & Campaign Execution
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· Design and execute lifecycle marketing programs supporting onboarding, adoption, feature awareness and ongoing education.
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· Partner with Product Marketing and Customer Success to deliver customer-facing content such as newsletters, product updates and adoption campaigns. Coordinate customer speaking events at both virtual and in-person events.
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· Segment customers by role, maturity, product usage and renewal signals to ensure relevant, timely communications.
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Customer Marketing Operations & Lifecycle Campaigns
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· Partner with Customer Success, Revenue Operations and Revenue Marketing to audit, clean and maintain customer data in Salesforce and Marketo.
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· Define and manage customer segmentation models to support targeted lifecycle campaigns.
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· Build and execute customer email campaigns, newsletters and nurture programs in Marketo (Engagement Programs and Engagement Studio).
\nExpansion Pipeline Enablement
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· Collaborate with Customer Success and Sales to identify cohorts with expansion potential.
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· Execute customer marketing campaigns that support up-sell and cross-sell motions.
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· Be accountable for influencing and contributing to expansion pipeline supported by customer marketing programs.
\nMeasurement & Optimization
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· Define and track success metrics across customer marketing initiatives, including engagement, advocacy participation, pipeline influence and retention.
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· Continuously test, learn and iterate to improve program effectiveness and scalability.
\nWhat You Bring to This Role
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· 3-5+ years of experience in Customer Marketing, Product Marketing, Lifecycle Marketing or related B2B SaaS roles, with hands-on experience executing email and campaign programs in a marketing automation platform (Marketo preferred).
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· Practical experience partnering with Demand Generation teams to execute lifecycle campaigns, segmentation and customer communications at scale.
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· Proven experience building customer-facing programs that drive engagement, advocacy or expansion.
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· Strong program management skills with the ability to balance multiple initiatives and stakeholders.
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· Clear, confident communicator with experience engaging senior customer and executive audiences.
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· Data-informed mindset with the ability to define and measure success.
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· A builder's mentality: comfortable with ambiguity, iteration and continuous improvement.
\nHow You'll Be Measured
\nFirst 90 Days
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· Built a deep understanding of Profisee's customer base, platform and Customer Success operating model.
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· Conducted a structured listening tour across Customer Success, Product Marketing, Sales and Revenue Marketing to understand customer needs, data gaps and expectations for Customer Marketing.
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· Delivered a Customer Marketing charter defining priorities, success metrics and how Customer Marketing impact will be measured, alongside a 12-month roadmap and CAB operating plan.
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· Delivered a defined 90-day quick win by partnering with Customer Success and Marketing & Revenue Operations to audit, clean and segment the customer database, establishing the foundation for programmatic customer marketing and lifecycle campaigns.
\nBy 6 Months
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· Launched programmatic customer marketing campaigns with measurable lift in engagement across defined customer cohorts.
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· Led customer outreach and coordinated customer speakers for the 2026 Data Hero Summit, Profisee's annual marquee event for customers, partners and prospective customers.
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· Operationalized Profisee's CAB program with active executive participation, informed by insights gathered during the initial listening tour.
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· Partnered with CS and Sales on at least one expansion initiative contributing to qualified expansion pipeline.
\nBy 12 Months
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· Operating a repeatable, scalable customer marketing engine across engagement, advocacy and expansion.
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· Demonstrated clear contribution to expansion pipeline and net revenue retention.
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· Positioned Customer Marketing as a trusted, strategic partner to Customer Success, Product Marketing and Revenue leadership.