The E.W. Scripps Company
New York, NY
Are you a programmatic advertising expert ready to drive revenue and innovation at scale? Scripps is seeking a strategic Programmatic Success Manager to manage end-to-end programmatic advertising across our digital and connected-TV inventory. This role offers the opportunity to optimize complex campaigns, deliver data-driven insights, and serve as a subject matter expert while contributing to the overall success of our programmatic revenue. WHAT YOU'LL DO: Manage and execute the planning, trafficking, and monitoring of programmatic campaigns across all digital platforms, ensuring KPIs are met Independently perform campaign optimizations to maximize yield and advertiser outcomes, troubleshooting and resolving complex delivery issues Oversee the completion of projects and assignments, such as implementing new PMP strategies, testing new partners, and developing improved reporting workflows Identify key barriers in campaign performance or operational efficiency and...