Mars Incorporated
Franklin, TN
Job Description: Media Effectiveness Manager Franklin, TN On-site The Media Effectiveness Manager is responsible for advancing the effectiveness of media investments across brands by delivering actionable measurements, insights, and optimization strategies. This role leads the Marketing Mix Modeling (MMM) learning agenda and test-and-learn programs to improve media ROI and inform business decisions. The position exists to embed data-driven decision making and scalable best practices across a complex, matrixed organization. What are we looking for? Bachelor's degree required 4+ years of experience in digital marketing analytics or media effectiveness Experience with media measurement approaches such as MMM, attribution, or experimentation frameworks Proven ability to translate complex data into actionable insights and business recommendations Strong communication and storytelling skills Demonstrated ability to influence and collaborate across a complex...