Motion Industries
Birmingham, AL
Birmingham, AL, USA USA MOT Windy Hill Atlanta Full time R26_0000014900 Senior Analyst, Digital Analytics & Insights SUMMARY: The Senior Analyst, Digital Analytics & Insights has ownership over eCommerce performance analytics including foundational reporting infrastructure, report building and analysis, and delivering actionable insights to business stakeholders. Overall areas of accountability: • eCommerce performance analytics: foundation, reporting, & insights • Customer journey and funnel analysis • Digital marketing and product analytics • Analytics tagging architecture and governance • Ownership of departmental performance reporting - both analysis and insights JOB DUTIES • Analyze end-to-end B2B eCommerce performance across established KPIs • Perform analysis across customer segments & user types, industries, and account sizes • Identify fallout across funnel stages (search, PDP, cart, checkout) • Evaluate logged-in vs guest user...