Digital Marketing Specialist

POSITION SUMMARY: The Digital Marketing Associate (3–5 years experience) is responsible for developing, executing, and optimizing integrated digital marketing programs that support and enhance the organization’s brand, lead generation, and revenue growth objectives. This role leads social media communications while also contributing to digital advertising strategy, paid media execution, and performance marketing optimization. This position owns the planning and execution of social media, paid digital advertising (PPC, display, paid social), email marketing, and content marketing initiatives, ensuring alignment with global and regional campaigns, product launches, and key company priorities. Additional responsibilities include managing content calendars, analyzing campaign performance, supporting marketing events, and serving as a key member of the North American Marketing Team. The role also manages Sunrise Medical Brand Ambassador relationships and ensures strong ROI from influencer partnerships.

PRINCIPAL JOB DUTIES & RESPONSIBILITIES:

Content, Social Media & Campaign Execution

• Develop and maintain an integrated marketing calendar including social media, email, and digital campaign launches aligned with global and local initiatives
• Create, schedule, and publish engaging content across social media, email, blogs, landing pages, and digital campaigns
• Highlight Sunrise Medical marketing, technical education, clinical education, and sales initiatives across all channels
• Collaborate with internal teams to promote events, product launches, and campaigns

Digital Advertising & Performance Marketing

• Plan, execute, and optimize paid media campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and YouTube
• Manage PPC budgets, monitor spend, and optimize campaigns to improve ROI, conversion rates, and cost efficiency
• Conduct keyword research, audience targeting, and A/B testing for ads, landing pages, and creative assets
• Support retargeting and lead generation campaigns using marketing automation and CRM integration
• Partner with internal stakeholders or agencies on media planning and performance reporting

Analytics & Optimization

• Track, analyze, and report on performance metrics including CTR, CPC, CPA, ROAS, engagement, and conversions
• Use tools such as Google Analytics, platform dashboards, and reporting tools to make data-driven recommendations
• Continuously optimize campaigns, content, and user journeys based on performance insights

Brand & Partner Management

• Ensure timely delivery of digital assets to advertising and media partners
• Develop, manage, and optimize Brand Ambassador / influencer programs, ensuring deliverables and ROI are achieved
• Identify and recommend new ambassadors and partnership opportunities

Community & Reputation Management

• Monitor, engage, and respond to social media comments and inquiries
• Track industry trends, competitor activity, and emerging platforms to inform strategy

REQUIRED SKILLS, KNOWLEDGE AND EXPERIENCE:

• Bachelor’s degree in Marketing, Communications, Digital Marketing, or a related field
• 3–5 years of experience in digital marketing, social media marketing, or performance marketing roles

Digital & Advertising Expertise

• Hands-on experience managing paid advertising campaigns (Google Ads, Meta, LinkedIn, etc.)
• Strong understanding of PPC, paid social, display advertising, retargeting, and funnel optimization
• Familiarity with SEO, keyword strategy, and landing page optimization

Tools & Platforms

• Experience with analytics tools such as Google Analytics, Google Tag Manager, and ad platform dashboards
• Working knowledge of email marketing platforms (e.g., Mailchimp), CRM systems, and marketing automation tools
• Proficiency in social media platforms (Facebook, Instagram, LinkedIn, YouTube, etc.)
• Experience with A/B testing tools and campaign experimentation frameworks

Creative & Content Skills

• Ability to create or guide development of digital ad creatives, copy, and campaign messaging
• Basic graphic design skills (Adobe Creative Suite, Canva, etc.) preferred

Analytical & Strategic Skills

• Strong ability to interpret data and translate it into actionable recommendations
• Experience managing budgets and optimizing spend for performance outcomes

Professional Skills

• Highly organized with the ability to manage multiple campaigns simultaneously
• Strong communication and collaboration skills across cross-functional teams
• Self-starter with the ability to work independently and meet deadlines

COMPETENCIES:

• Strategic Thinking – Analyzing our competitive position by considering the market and industry trends, our existing and potential customers, and our strengths and weaknesses as compared to competitors.
• Forward Thinking – Anticipating the implications and consequences of situations and taking appropriate action to be prepared for possible contingencies.
• Diagnostic Information Gathering – Identifying the information needed to clarify a situation, seeking that information from appropriate sources, and using skillful questioning to draw out the information.
• Fostering Innovation – Demonstrating support for innovation and for organizational changes needed to improve the organization’s effectiveness.
• Results Orientation – Focusing on the desired end result of one’s own or one’s unit’s work; setting challenging goals, focusing effort on the goals, and meeting or exceeding them.
• Fostering Teamwork – As a team member, the ability and desire to work cooperatively with others on a team; as a team leader, interest, skill, and success in getting groups to learn to work together cooperatively.

PHYSICAL REQUIREMENTS:

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Frequently required to sit for extended periods of time.
• Required to work on a computer for extended periods of time.
• Able to effectively present information to associates and managers at all levels of the organization.
• Ability to communicate verbally by multiple media sources or in live settings and by written communications through electronic and/or automated devices such as e-mail and other types of written communication.
• Required to lift and/or move up to 10 lbs. occasionally.