Sr. Manager, Sebastian

Position Title: Senior Marketing Manager, Sebastian Professional

Location: New York, NY (Hybrid 3X a week in office)
Reports to: Sr. Director, Sebastian, Global
Scope / Brands: Sebastian Professional, Global Marketing & Innovation

ABOUT THE WELLA COMPANY

WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

THE ROLE

Calling all hair styling enthusiast and hair category experts! We’re looking for a strategic and creative Global Senior Marketing Manager to join the Sebastian Professional Global Marketing Team.

At Sebastian Professional, creativity isn’t an aesthetic—it’s a mindset. This role is for marketers who want to shape culture, challenge conventions in pro hair, and create work that inspires stylists globally.

In this dynamic role, you’ll help set our global haircare strategy and lead the development of innovative new products and drive end-to-end marketing execution for our iconic haircare and styling portfolio. Reporting to the Sr. Director of Global Marketing, you’ll play a critical role in shaping the future of the brand—translating cultural and consumer insights into breakthrough innovation and compelling campaigns that resonate with both salon professionals, their clients, and customers worldwide.

You’ll manage all aspects of product innovation, portfolio strategy, and go-to-market strategy. You’ll collaborate with cross-functional teams across Product Development, R&D, Education, Regulatory, Legal, Packaging, Creative, Supply Chain, Global Marekting Teams, Global Sales, Brand Activation, and external agencies to bring new ideas to life—from concept to shelf to salon.

The ideal candidate is a passionate beauty marketer and a natural collaborator, with a pulse on trends, strong project management skills, and a deep understanding of salon professional needs.

If you’re excited by the idea of pushing creative boundaries and building bold, high-impact launches, we want to meet you!

KEY RESPONSIBILITIES

STRATEGY, PORTFOLIO & THOUGHT LEADERSHIP

• Translate professional insights, cultural trends, and consumer behavior into differentiated product concepts, positioning, and global campaigns.
• Act as a senior marketing thought partner, shaping brand strategy and long‑range innovation pipeline in close collaboration with senior brand leadership.
• Own portfolio strategy including new launch forecasting, sizing, and business case development.
• Present clear recommendations to leadership, challenging briefs and sharpening facts to drive confident decision‑making.
• Stay deeply connected to pop culture, music, and emerging trends to inform brand relevance and creative direction.

PRODUCT INNOVATION & DEVELOPMENT

• Lead end‑to‑end new product development in the styling category, building strong product briefs and data‑driven business cases aligned to brand, performance, and financial targets.
• Own stage‑gates for cross‑functional alignment to deliver high‑performance, margin‑accretive innovation.
• Partner with R&D and Supply Chain to manage development timelines and ensure on‑time launches meeting cost of goods benchmarks (COGs).
• Communicate project status, risks, and key decisions clearly to internal and external stakeholders.
• Co‑develop new salon service concepts with the Professional Education team to inspire stylists and drive in‑salon excitement.
• Partner with Consumer Market Research to brief, test, and validate concepts with professional stylists and research partners.

• Craft market-leading product positioning marketing concepts and compelling claims for new launches.
• Partner closely with Packaging to lead pack briefs, color and material direction, and artwork routing, ensuring packaging delivers on brand vision, shelf impact.

GO‑TO‑MARKET & CAMPAIGN EXECUTION

• Lead briefs for go‑to‑market planning and launch execution in collaboration with Brand Activation and global markets in order to drive integrated 360 marketing strategies that win with both professional stylists and consumers.
• Manage clear, strategic creative briefs aligned with brand strategy across salon, prestige, e‑commerce, and social channels.
• Craft compelling marketing copy and positioning across platforms.
• Own merchandising strategy for new launches, including defining merchandising concepts and leading the development of merchandising copy that clearly communicates product benefits and brand positioning in‑salon and across channels.

QUALIFICATIONS

• 8+ years in brand management, product development, or marketing (haircare or beauty industry experience required
• Proven track record launching new products
• Must have prior project management experience and know how to anticipate and integrate workflows
• Versed in managing cross-functional teams, serving as a role model
• Strong strategic thinking, ability to deduce conclusions from market research
• Excellent communication, collaboration, and project management abilities
• Passion for professional haircare and beauty, creativity, and understanding of professional and consumer needs
• High attention to detail and ability to manage multiple priorities
• Financial acumen (budget management, business cases, P+Ls)
• Advanced presentation skills and story telling for senior level audiences
• Proficiency in Microsoft Office (Word, Excel, PowerPoint)
• Bachelor’s degree in Marketing, or related field; MBA a plus

WHO YOU ARE

• You have a strong pulse on beauty trends and cultural shifts.

• You’re equally creative and analytical, able to zoom out strategically and dig into details. (Business acumen plus creative intuition)

• You’re a self-starter who thrives in fast-paced environments and loves a new challenge.
• You’re a team player who leads with initiative, collaboration, and integrity.
• You’re motivated by innovation and pushing creative boundaries.
• You have experience bringing haircare or beauty products to market and understand formula development.
• Growth mindset, resilience, and adaptability to thrive in an evolving, entrepreneurial environment.

ABOUT SEBASTIAN PROFESSIONAL

On a mission to be the #1 Artistry brand globally. Sebastian Professional was founded in Los Angeles in 1972 by visionary hair stylist Geri Cusenza and her husband and business partner John Sebastian, Sebastian Professional was established with a vision to push boundaries and inspire self-expression through trailblazing product and service innovation.

The brand’s legacy of pioneering product and service innovation, paired with its deep roots in the professional hair industry, makes Sebastian Professional uniquely positioned to redefine beauty, with the hair stylist at the forefront of shaping the brand’s future. For more information, please visit SebastianProfessional.com.

We disclose the compensation range for positions in compliance with local law. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, skills and in comparison to internal incumbents currently in similar roles. Pay Range: $120,000 - $140,000 salary per year. The range listed is just one component of Wella Company's total rewards package for employees. Other rewards may include annual bonus plan or variable pay, depending on the role. In addition, Wella Company provides a rich variety of benefits to employees, including health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO).

NOTICES

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.

If you need assistance and/or a reasonable accommodation due to a disability during the application process, please email NA.Recruiting@wella.com. This email account will not respond to inquiries regarding the status of a candidate’s application.

Wella participates in the E-Verify Program to confirm eligibility to work in the United States. Information regarding your rights: Know Your Rights and Pay Transparency Nondiscrimination Provision.

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