Job Description:The Connected Commerce Accelerator role in North America is responsible for
leading the North America Connected Commerce agenda , translating enterprise growth priorities into
integrated customer, channel, retail media, and digital shelf strategies that drive market performance and accelerate eCommerce growth.
This role serves as a
strategic integrator across Customer Development, Marketing, Retail Media, and Supply , ensuring connected planning, disciplined execution, and data ‑ driven decision making that maximize customer impact, portfolio performance, and long ‑ term value creation . With Connected Commerce targeted to deliver 100% of our global Mars Pet Nutrition's growth over the next five years, representing 30% of global PN sales by 2033, this role will be a catalyst for enterprise-wide transformation and value creation.
This role is based in Franklin, TN with regular in-office collaboration expected. Flexibility is a key enabler-empowering associates to make choices that support both business outcomes and personal needs, including occasional remote work.
What are we looking for?Minimum qualifications:
- 15+ years of commercial leadership experience, with at least 8 years in senior Connected Commerce / digital commerce roles in global or regional CPG, retail, or tech companies.
- Proven track record of delivering transformational growth across digital and omnichannel commerce.
- Strong strategic thinker who is naturally curious on new trends and business models
Preferred qualifications:
- General management experience preferred.
- Ideally a digital native with strong understanding of eRetailer dynamics, DTC business models, marketplaces, and social commerce.
- Deep expertise in performance marketing, digital shelf management, and data-driven growth.
- Inspirational leadership style with the ability to influence at board level and energize cross-functional teams.
What will be your key responsibilities? Connected Commerce Strategy & Leadership - Set and own the North America Connected Commerce strategy, aligned to enterprise growth priorities, customer strategies, and global commercial direction.
- Establish a clear, scalable Connected Commerce framework that integrates customer, channel, retail media, and digital shelf priorities.
- Translate enterprise and commercial strategies into actionable connected commerce plans that drive measurable growth.
Strategic Leadership - Develop and own the North America Connected Commerce strategy, aligned to the company's growth ambition.
- Define clear channel priorities (pure players, omnichannel retail, marketplaces, quick commerce, social commerce, emerging platforms).
- Champion a digital-first, omnichannel mindset across the organization and influence senior leadership to embed Connected Commerce in all growth plans.
- Anticipate future commerce, consumer, and technology trends to inform long-term growth strategies.
- Integrate Connected Commerce priorities into the broader strategic agenda, agency eco- system and investment plans.
Commercial Growth - Drive sustainable, profitable Connected Commerce sales and share growth across all categories.
- Shape category leadership in digital channels by aligning innovation, assortment, and portfolio strategies to channel dynamics.
- Build a world-class digital & physical shelf strategy, ensuring category leadership across priority retailers and platforms.
- Establish North America joint value creation frameworks, ensuring mutual growth and ROI with our key retailers.
- Innovate and test new commerce models that connect online, offline, and direct-to-consumer journeys, including emerging ecosystems such as AI-driven retail and media-commerce convergence.
Capability Building - Build and scale a high-performing, future-ready Connected Commerce organization.
- Partner with Marketing, Supply Chain, Finance, and Technology to deliver end-to-end excellence across the consumer journey. Embed a digital-first culture across commercial, marketing, and supply functions.
- Design capability frameworks and training programs to upskill the entire organization on Connected Commerce.
- Attract, develop, and retain top Connected Commerce talent to build a future-ready leadership bench.
Consumer Experience & Data - Ensure consumers experience our brands consistently across all touchpoints - from discovery and engagement to purchase and post-purchase, whether online, in-store, or on emerging platforms.
- Leverage data and technology to deliver personalized, relevant interactions that deepen engagement, build loyalty, and drive conversion.
- Shape and execute an industry-leading consumer data strategy, maximizing lifetime value.
- Champion responsible data use and privacy standards, building consumer and retailer trust.
- Harness advanced analytics, AI, and performance marketing to drive precision growth across all channels.
- Partner with IT/Tech to build best-in-class martech and adtech ecosystems that integrate media, retail, and consumer data.
P&L Influence & Governance - Influence global and North America Connected Commerce P&L targets and ensure strong ROI on investments.
- Define success metrics and build a governance model for reporting, accountability, and performance.
- Balance top-line growth with profitability and operational efficiency.
- Lead North America prioritization of Connected Commerce investments, ensuring resources align with growth opportunities.
- Provide transparency and influence to Leadership Teams through consistent performance tracking and foresight.
What can you expect from Mars?- Work with diverse and talented Associates, all guided by the Five Principles.
- Join a purpose driven company, where we're striving to build the world we want tomorrow, today.
- A strong focus on learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
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