Marketing Manager

The Marketing Manager is responsible for developing and implementing marketing strategies; identifying new business opportunities; planning seminars and other client development events; and working with practice groups and individual attorneys to create and carry out business plans.  This individual is responsible for coordinating the preparation and distribution of internal and external communications, such as client newsletters, print and digital collateral material, and materials for business meetings and seminars.  S/he may develop website and/or social media communications and platforms, and is responsible for idea generation, creating new business proposals and RFP responses and attending client events. The Marketing Manager will report to the firm’s Administrator, and will work within the marketing budget approved by the firm. 

The Marketing Manager will have Administrative Assistant(s) to delegate tasks to and s/he is responsible to assist in the supervision of those assistants.

 Position Overview and Other Essential Functions

 Duties include, but are not limited to:

·         Rebuild of website and maintenance of content

·         Manage marketing calendar and coordinate appearances at events

·         Assign topics and generation of articles, etc.

·         Work from and tracking to the marketing budget approved by firm management

·         Develop and produce printed collateral, announcements, advertising, and promotional items

·         Further develop and improve the website and social media outreach

·         Public Relations management, including press releases, developing relationships with reporters and identifying opportunities

·         Create and distribute print and electronic newsletters, articles, bulletins, and clients’ advertising campaigns

·         Manage all aspects of client educational seminars, internal events and client events

·         Develop, manage and follow up on marketing initiatives, and evaluate and provide feedback for initiatives proposed by lawyers

·         Develop group and lawyer strategic marketing plans

·         Support practice groups and business development groups

·         Assist with responses to Requests for Proposals and client proposals

·         Coach lawyers on successful business development techniques

·         Contribute to client contact database and targeted mailing lists

·         Provide ongoing business development research and analysis

·         Serve as firm representative at some client events and networking activities

·         Some travel may be required

Required Competencies

• Ability to communicate effectively verbally and written
• Has experience of computer operation, the use of Microsoft Word, Outlook, Powerpoint software required. 
• Experience with Social Media management