Marketing Manager

Challenge Yourself and Impact the Future!

MacDermid Enthone Industrial Solutions operates as a business of Element Solutions Inc (NYSE: ESI). Element Solutions Inc is a leading specialty chemicals company whose business supply a broad range of solutions that enhance the products people use every day.

MacDermid Enthone Industrial Solutions is a global supplier of industrial metal and plastic finishing chemistries. We primarily design and manufacture chemical systems that protect and decorate surfaces. Our high-performance functional coatings improve resistance to wear and tear, such as hard chrome plating of shock absorbers for cars, or provide corrosion resistance for appliance parts. Our decorative performance coatings apply finishes for parts in various end markets such as automotive interiors or jewelry surfaces. As part of our broader sustainable solutions platform, we also provide both chemistry and equipment for turnkey wastewater treatment, and recycle and reuse solutions. Our industrial customer base is highly diverse and includes customers in the following end markets: appliances and electronics; automotive parts; industrial parts; plumbing goods; construction equipment; and transportation equipment.

We strive to embody the five 'Elements of our Culture'- our '5C's'; Challenge, Commit, Collaborate, Choose, and Care. These core values are the foundation of our organization which our employees embrace in their interactions with customers, colleagues and other stakeholders, to drive financial performance and create a rewarding work environment.

This role is Hybrid. Ideally our selected applicant should be based in the Hartford County Connecticut or Ferndale Michigan areas. 

The Marketing Manager leads for the North America region, the planning, execution, and optimization of marketing strategies to support brand growth, customer engagement, and revenue objectives. This role oversees campaigns, content development, market research, and digital initiatives while collaborating with cross‑functional teams to ensure consistent messaging and strong market positioning. The Marketing Manager plays a key role in driving brand visibility and supporting business development efforts.

• Develop and implement marketing plans aligned with business goals

Identify target audiences and create strategies to reach and engage them

Manage annual marketing budgets and track ROI on marketing activities

Plan, execute, and optimize multi‑channel marketing campaigns (digital, print, events, social media)

Coordinate with internal teams and external agencies to deliver high‑quality content and creative assets

Monitor campaign performance and adjust strategies based on data insights

Ensure consistent brand messaging across all communication channels

Oversee development of marketing materials, presentations, and promotional content

Support brand positioning and competitive differentiation initiatives

Conduct market research to identify trends, customer needs, and competitive activity

Analyze marketing data, KPIs, and campaign results to inform decision‑making

Provide insights and recommendations to leadership and sales teams

Oversee website content, SEO/SEM efforts, email marketing, and social media presence

Manage digital analytics tools to track engagement and performance

Support marketing automation and CRM‑based campaigns

Partner with sales, product, and operations teams to support go‑to‑market initiatives

Coordinate marketing support for product launches, trade shows, and customer events

Provide marketing guidance and materials to internal stakeholders

• Bachelor's degree in Marketing, Communications, Business, or related field

5–7 years of experience in marketing, with experience managing campaigns or projects

We understand that not all candidates may meet the requirements listed above.  If you believe you have the knowledge and experience necessary to excel in this role, we encourage you to apply.

Strong understanding of digital marketing tools, analytics, and platforms

Excellent communication, project management, and organizational skills

Ability to analyze data and translate insights into actionable strategies

Experience working with creative teams, agencies, or cross‑functional partners

As part of our team here, as well as receiving a competitive base salary, you will also participate in a generous performance related bonus plan.  In addition, you will also receive a 401k plan with company matching, Life Insurance, and Medical Insurance as well as 9 holidays.

The typical base salary range for this position is anticipated to be between $110,587 and $135,881 annually.

Teamwork - At Element Solutions Inc, you will be part of a highly collaborative culture that promotes continuous improvement through cross-functional partnerships to achieve our mission.  We do this through a strong and unified culture and transparent management which has empowered us to create high performing global teams that achieve superior solutions for our customers.

Innovative - At ESI, we are committed to solving the complex and evolving needs of our customers through innovation and high-quality standards. We are focused on bringing cutting edge and environmentally sustainable solutions to the market. Our people are the critical resource required to make that happen. We support your success by creating a strong, inclusive culture, competitive total rewards, and an appropriate work-life balance. #LI-ED1

Equal Opportunity Employer

All qualified applications will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category applicable under federal, state and local laws.

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