Dir., Digital Commerce

SUMMARY OF POSITION:

The Director of Digital Commerce will own and lead the direct-to-consumer (DTC) business across the full United Sports Brands portfolio, including Nathan Sports, Shock Doctor, Cutters, McDavid, Pearl iZUMi, and EQYP. This role is both strategic and deeply hands-on, charged with accelerating near-term revenue growth while leading a company-wide digital commerce transformation that modernizes capabilities, operating models, and performance culture.

This leader will grab the reins, take full ownership, and operate with urgency—relentlessly identifying and unlocking growth opportunities across acquisition, conversion, retention, merchandising, and platform capabilities. Success requires a tireless, roll-up-your-sleeves operator who thrives in complexity, moves fast with imperfect information, and balances short-term wins with long-term scale.

You will bring a portfolio mindset, tailoring DTC strategies by brand maturity, consumer behavior, and channel role—while building shared systems, testing frameworks, and best practices that raise performance across USB.

ESSENTIAL FUNCTIONS:

Portfolio DTC Ownership & Growth

• Own and grow the DTC P&L across all USB brands, driving revenue, profitability, and efficiency.
• Develop brand-specific DTC strategies that reflect each brand’s role (consumer-led, channel-led, or hybrid).
• Identify and prioritize short-term growth unlocks (conversion, AOV, merchandising, pricing, promo, media efficiency).
• Build long-term DTC engines for retention, LTV, loyalty, and owned audience growth.

Digital Commerce Transformation

• Lead the evolution of USB’s digital commerce operating model, capabilities, and ways of working.
• Establish a test-and-learn culture grounded in rapid experimentation, analytics, and iteration.
• Define and own the portfolio eCommerce technology roadmap, balancing speed, scalability, and cost.
• Standardize where it creates leverage; customize where it creates advantage.

Acquisition, Conversion & Retention Excellence

• Partner with Brand Marketing to drive performance across paid media, SEO, on-site conversion, CRM (email/SMS), loyalty, and lifecycle marketing.
• Partner with brand and performance teams to optimize full-funnel growth, not just last-click revenue.
• Lead rigorous A/B testing across UX, merchandising, messaging, offers, and site experience.
• Obsess over the consumer journey, eliminating friction from first touch to post-purchase.

Merchandising, CX & Optimization

• Own digital merchandising strategy: assortment, pricing, bundling, launches, and storytelling.
• Continuously improve UX, site speed, mobile experience, checkout, and customer support integration.
• Use qualitative and quantitative insights to improve confidence, clarity, and conversion.

Leadership & Cross-Functional Influence

• Lead and develop a high-performing digital commerce team.
• Act as a connector and catalyst across Marketing, Brand, Product, Operations, IT, and Customer Service.
• Influence senior leadership with clear POVs, data-backed recommendations, and decisive action plans.
• Serve as a change agent, raising the bar for accountability, speed, and performance. 

WHO YOU ARE

• Owner Mentality – You take accountability, move first, and finish strong.
• Relentless Growth Driver – You are tireless in finding ways to grow revenue today while building for tomorrow.
• Data-Led, Not Data-Paralyzed – You use data to act, test, and learn—fast.
• Hands-On Operator – You are comfortable in dashboards, CMS tools, experiments, and execution.
• Portfolio Thinker – You understand how to scale best practices without forcing sameness.
• Change Leader – You enjoy transforming systems, teams, and mindsets.
• Consumer-Obsessed – You fight for better experiences, not just better metrics.
• Scrappy + Strategic – You balance urgency with vision and discipline.
• Other duties as assigned.

POSITION SPECIFICS:

• This is a full-time position
• Typical work hours and days are Monday – Friday, 8:30 a.m. to 5:00 p.m. 
• This position is based out of the Fountain Valley, CA office
• This position is expected to travel approximately 10% 
• This position requires in-office attendance at least 4 days per week (subject to increase in future).

PAY TRANSPARENCY:

• The Company is committed to fair, equitable, and transparent compensation. Final compensation will be determined by various factors such as your relevant work experience, education, certifications, skills, and geographic location.
• The salary range for this role in Fountain Valley, CA is $170,000.00-$190,000.00.
• In addition, you may be eligible for additional compensation, such as a bonus. Employees may also be eligible for a wide range of other benefits, including health & wellness benefits, retirement, time off, employee discounts, and others.

SUPERVISORY RESPONSIBILITIES:

• Direct and indirect leadership of digital commerce staff
• Hiring, coaching, development, and performance management
• Quarterly reviews and goal-setting
• Partnership with HR on development and performance counseling

REQUIRED EDUCATION & EXPERIENCE:

• 10+ years of eCommerce / digital commerce leadership experience, preferably in consumer brands (apparel, sports, fitness, outdoor).
• Proven success scaling DTC businesses with P&L ownership, ideally across multiple brands or categories.
• Deep experience with Shopify (or similar), GA, CRO tools, CRM platforms (Klaviyo), and performance marketing ecosystems.
• Strong background in conversion optimization, lifecycle marketing, merchandising, and analytics.
• Demonstrated ability to lead cross-functional teams and drive transformation.
• Excellent communicator, storyteller, and executive partner.

PHYSICAL DEMANDS/WORK ENVIRONMENT: 

Candidate must be able to successfully perform the essential functions of this job with ability to: be in a stationary position 50% of the time; occasionally move about inside the office to access fine cabinets, office machinery (such as a calculator, copy machine, printer, etc.); constantly operate a computer; occasionally ascend/descend stairs; constantly position self to maintain files in file cabinets; the ability to communicate information and ideas so others will understand; must be able to exchange accurate information in these situations; the ability to observe details at close range (within a few feed of the observer); and frequently move boxes weighing up to  <<25>> pounds across office for various needs. Ability to work in outdoor weather conditions if projects/opportunities arise. The noise level in the work environment is usually moderate. 

This job specification should not be construed to imply that these requirements are the exclusive standards of the position.  Incumbents will follow any other instructions and perform any other related duties as may be required by their supervisor. Reasonable accommodations may be offered to enable individuals with disabilities to perform the essential functions. The requirements listed are representative of the knowledge, skill, and/or ability required.

United Sports Brands is an Affirmative Action and Equal Employment Opportunity (EEO) employer. 

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