Prudential Ins Co of America
Newark, NJ
Job Classification: Data Science & Analytics - Data Science & Analytics The Director of Marketing Effectiveness & Measurement owns the design, build, and operation of next-generation measurement capabilities that quantify true marketing impact and directly drive investment decisions. This role is accountable for standing up and scaling a next generation enterprise measurement system grounded in causality, incrementality, and continuous optimization-moving the organization from analyzing performance to actively improving it. This leader combines strategic vision with hands-on execution to establish the measurement frameworks, operating model, and talent required to support current demand while building a future-state capability. The role defines how marketing value is measured, validated, and acted upon across channels, campaigns, and customer segments-ensuring every marketing dollar is guided by defensible evidence and continuously optimized to maximize ROI and growth....