Brother International Corporation
Bridgewater, NJ
Role Overview:
The Senior Specialist, CRM Marketing oversees the development and growth of email marketing programs, ensuring the delivery of timely, relevant, consistent, and personalized messages that engage our customers and drive sales. This role also creates (through What You See Is What You Get (WYSIWYG) editors and HTML/CSS), tests, schedules and reports on ad-hoc emails, SMS messages, push notifications, and nurture/lifecycle campaign initiatives. Additionally, this position works closely with a variety of cross-functional team members, including multiple business units, representing discrete products, design & development.
Duties & Responsibilities:
Email Marketing Campaigns & SMS/Push Campaigns Assist in setting the strategic direction of email marketing programs for Brother’s B2B & B2C Sales Divisions. Take ownership of and manage day-to-day project initiation, briefing, creative proofing, execution, and deployment for assigned Sales...