$62,682 - $111,280 yearly
Middlesex Savings Bank
Westborough, MA
Marketing Automation & Campaign Specialist US-MA-Westborough Job ID: 5776 Type: Full Time # of Openings: 1 Category: Marketing Westborough Operations Center Overview The Marketing Automation & Campaign Specialist supports the design, execution, optimization, and performance measurement of automated marketing programs that deepen customer relationships and drive business growth. This role will support the development of customer journeys across email and other digital channels, leveraging marketing automation technology to deliver personalized, data-driven communications throughout the customer lifecycle. Reporting to the Vice President, Marketing Manager, this position also supports the broader execution of integrated marketing campaigns for the bank's consumer and business lines of business. The specialist will manage designated product marketing programs, coordinate enterprise sales initiatives with the branch network, contribute to internal...