The E.W. Scripps Company
Green Bay, WI, USA
Lead a dynamic local sales team at WGBA in Green Bay, helping businesses grow through innovative multi-platform advertising solutions. You'll develop strategic campaigns across broadcast television, OTT video, search strategies, social media, digital display, and email targeting to connect local businesses with their customers and drive results. WHAT YOU'LL DO: Collaborate with Director of Sales and other departments to accomplish station objectives Organize, direct and manage the performance of a team of local sales Account Executives Negotiate ratings, rates and budgets Develop new business utilizing all station platforms including broadcast, digital and mobile Coach Account Executives on Scripps Sales Process (SSP) in the field Train, develop and motivate the local sales team to achieve revenue goals Foster career growth and development of the sales team Maintain positive relationships with outside vendors Interface with traffic systems to ensure efficient...