The E.W. Scripps Company
Atlanta, GA
Are you passionate about turning data into actionable insights that drive business growth? Scripps is seeking a Sr Specialist, Marketing Media Measurement to monitor and evaluate the performance of our paid media, on-air placement, earned media, social media, and influencer campaigns. In this role, you'll be at the center of our marketing analytics efforts, focusing on media performance metrics while acting as a liaison between Marketing and Research & Insights. You'll review campaign effectiveness across all channels, identify optimization opportunities, develop media mix modeling, and provide recommendations that improve media and marketing ROI. This position ensures our media investments align with contractual obligations while delivering data-driven recommendations that maximize audience engagement and conversion outcomes. WHAT YOU'LL DO Monitor and evaluate paid media, on-air placement, earned media, social media, and influencer performance across all channels....