Gregory Poole Equipment Company
Raleigh, NC
Primary Function The Data Analyst I - Marketing will research market conditions, consumer behavior, and competitive landscapes to provide actionable insights that support business development and marketing strategies. The role analyzes data from surveys, company sources, and industry reports to identify trends, assist business development in targeting and identifying lead opportunities, inform lead generation campaigns, and recommend strategies to marketing managers for sales campaigns and promotional initiatives. Essential Duties Market Research & Competitive Intelligence Conduct market research and analyze data to identify lead generation targets and campaign opportunities Assess market conditions to evaluate potential product and service sales Compile data on competitors including marketing methods, pricing, and sales activity Define addressable market by region and territory Analyze purchasing behavior, buying cycles, and industry trends...