Brother International Corporation
Bridgewater, NJ, USA
Role Overview:
The Senior Specialist, Go-to-Market, Retail & Ecommerce, Label Printers & Scanners supports the planning and execution of go-to-market strategies across assigned product categories to ensure alignment between business objectives and market performance. Working under the direction of senior leadership and category managers, this role contributes to category and channel initiatives that drive profitability and growth through data-driven insights, customer understanding, and effective cross-functional collaboration. The Senior Specialist assists in managing the product lifecycle—from development through end of life—while supporting the creation and execution of promotional plans and marketing strategies that deliver both short-term results and long-term brand success. Leveraging market research, customer insights, and competitive analysis, this position helps maintain consistent category positioning, supports effective go-to-market execution, and contributes...