Mars Incorporated
Franklin, TN
Job Description: The Shopper Activation Manager will lead and ownonsite andoffsitemediastrategy and executionwithin their respective Retailer's Media Networkto support sales objectives and financial targets. This includesmanaging the relationship with the Retailer's Ads/MarketingTeamand supporting respectiveMars accountteamto define and deliver activation plansacrossin store,media, merchplacements, search, andotherretailer media capabilities.They will be the leader and single point foractivationstrategyand execution,working withourAgency of Record,Marketing, and National Media Managers to deliver integrated full funnel plans. The Activation Manager will reportintoCustomer Account Teamleadershipto ensure activation plans align withRetailerJoint Business Plans andsupport delivery of sales targets. Thisassociatewill also collaborate with National and Brand Teamsto ensure full funnel integrated planning and optimization occurs acrosspurchase funnel. There are three Manager...