Project Lead The Way (PLTW)
Indianapolis, IN
OVERVIEW The Demand Marketing Manager, Media Strategy is responsible for leading PLTW’s industry advertising, paid media, and digital campaign strategy to expand market reach, strengthen audience engagement, and drive measurable business outcomes across the K–12 education market. This role serves as the strategic lead for media planning, audience targeting, channel optimization, and performance analytics across paid digital, industry advertising, sponsorships, content syndication, webinars, and other promotional investments. Reporting to the Senior Director of Demand Marketing, this position combines strategic planning with executional oversight and is accountable for shaping PLTW’s paid media investment strategy and translating performance insights into recommendations that improve marketing efficiency, audience engagement, and growth outcomes. This role partners cross-functionally with Brand, Product Marketing, Content, Creative, Events, and external agencies and...