Motion Industries
Birmingham, AL
Birmingham, AL, USA Full time R26_0000020385 Director of Marketing SUMMARY: The Director is a marketing professional who works with the marketing team member(s) to assure the execution of high-quality marketing strategies and takes full responsibility for setting specific objectives toward developing, implementing, and supporting the overall marketing strategy that drives profitability, brand consistency, and overall market growth. JOB DUTIES Conducts in-depth research to identify new market opportunities and consumer preferences to support campaign creations. Tracks and measures marketing outcomes including marketing activities, response, leads, sales, retention, and ROI. Forecasts market trends. Generates innovative ideas to promote the Motion brand and products. Develops business cases to support new marketing strategies, budget requests, projects, and marketing plans. Uses customer feedback to ensure client satisfaction. Ensures brand alignment to increase...