PACS
Salt Lake City, UT, USA
General Purpose A Senior Web Content Specialist is responsible for creating, managing, and optimizing web content to enhance the company's online presence and engage target audiences. This role involves collaborating with various departments to ensure content aligns with business goals and adheres to best practices for SEO and user experience. Essential Duties Content Creation: Develop high-quality, engaging, and relevant web content, including articles, blog posts, landing pages, and multimedia elements. Content Management: Oversee the content management system (CMS) to ensure content is up-to-date, accurate, and accessible. SEO Optimization: Implement SEO strategies to improve search engine rankings and drive organic traffic to the website. Analytics and Reporting: Monitor web analytics to assess content performance and user engagement. Prepare reports and provide insights to guide content strategy. Collaboration: Work closely with marketing, design, and IT...