Equifax, Inc.
St. Louis, MO
As a Marketing Director at Equifax, you will be responsible for driving the growth of our Employer Services solutions sold directly to employers. You will develop and execute sophisticated marketing strategies that address the unique challenges of HR compliance and tax to enterprise-level decision-makers. This role requires a blend of high-level brand positioning, technical product marketing, and tactical B2B growth execution. What You'll Do: Strategic Positioning & Messaging: Develop and execute customer-focused content and messaging that resonates with enterprise buying centers. You will apply a "new perspective" to existing solutions to solve complex market positioning problems and develop value messaging around the impact and value of our solutions, defining a clear reason to act. Segment Expertise: Leverage a deep understanding of the HR software market and HR compliance to inform innovation, engagement tactics, and content. Sales Enablement & Partner...