Eastern Michigan University
Ypsilanti, MI
Title: College Marketing Specialist
Employee Classification: PE - Professional/Technical Exempt
Pay Grade: PE 08
Division: Academic and Student Affairs
Subdivision: Health and Human Service
Department: College of Health and Human Serv
Campus Location: Main Campus
General Summary
The College Marketing Specialist will develop and oversee compelling, well-branded and effective student recruitment communications and other marketing content in print and digital formats for the assigned College. The overall objective is to support the University's recruitment efforts and build the College's national and regional brand, enhance the visibility of our academic programs, and promote Eastern Michigan University's strong focus on serving diverse populations.
Principal Duties and Responsibilities
Responsible for developing marketing strategies and plans, executing or managing the associated deliverables, and monitoring and analyzing the results...