Continental Mills, Inc.
Tukwila, WA, USA
The Brand Manager, Innovation will be responsible for supporting Strategic Planning processes, leading new product proposition development across different categories & brands. Requires the ability to identify strategic opportunities, translate them into attractive, brand-building business propositions, and usher initiatives and projects through the stage-gating process as the “business lead” to prepare them for our Go-To-Market teams.
Essential Functions: Other responsibilities, and activities may change or be assigned at any time.
Identify strategic category, brand, or channel opportunities that expand portfolio.
Mine market, competitive, & trends landscape to identify consumer/channel insights.
Identify big knowledge gaps and translate learning objectives into learnings plan with the Insights team.
Weave insights and market information to uncover strategically-aligned opportunities.
Influence the evolution of new...