METRO
Houston, TX
Pay Range: $88,700 - $116,400
Basic Function
The Creative Strategist leads development of marketing campaigns for the Communications department. Shapes METRO’s brand voice with data-driven and action-inspiring concepts for external and internal projects across traditional and digital channels. Translates project requirements into strategic marketing plans aligned with business goals and brand standards. Performs duties in a safe, efficient manner and in compliance with applicable rules, procedures, safety standards, and regulatory requirements.
Responsibilities and Specific Duties
Collaborates with cross-functional teams to gather and distill project requirements; share ideas; formulate and refine strategy; and produce creative briefs for execution.
Develops strategic approaches for external marketing campaigns informed by knowledge and understanding of METRO transit services, customer...