Yahoo Holdings Inc.
Baltimore, MD
A little about us Yahoo DSP is a rapidly growing demand-side platform, and it runs one of the largest real-time decision systems in advertising. Every time someone opens a news story, starts a streaming show, plays a podcast, or walks past a digital billboard, an auction runs, and it's over in about a tenth of a second. We bid in those auctions hundreds of billions of times a day across connected TV, video, display, audio, native, and digital out-of-home, for advertisers who spend billions of dollars a year with us. Each bid is a science prediction, an economics-defined price, and a control-system derived pacing decision made under uncertainty, at a scale that few science teams ever touch. We have signals most of the market doesn't: purchases from Yahoo Mail (more than $25 billion in receipts a month), intent from Search, and interests from Yahoo's content, tied to 213 million authenticated users through Yahoo ConnectID. DSP Research turns those signals into outcomes. We...