Mars Incorporated
Chicago, IL
Job Description: Role Overview M&M'S is on a journey to its next phase of transformative growth with a bold vision to double the business. This will be achieved through a "One M&M'S" team approach, designed to fully unlock and amplify the unique ecosystem across our core CPG Brand and Retail business. The Senior Marketing Manager, Global M&M'S Stores, plays a pivotal role in positioning our retail stores at the heart of the M&M'S brand experience. This leader will translate global and regional M&M'S brand strategy, campaigns, and product launches into compelling, store-first activations that bring the brand to life in immersive and engaging ways. Through the development and deployment of consumer and shopper insights, alongside data-driven media plans, this role will ensure that M&M'S Stores reach the right audiences with the right message at the right time. The key objectives are to drive sustained traffic, deepen consumers' connections to the brand,...