Utah Transit Authority
Salt Lake City, UT, USA
Utah Transit Authority Description Strategic Communications Manager Develops content and communications strategy that supports the entire Communications & Marketing department at Utah Transit Authority (UTA). Informs the content calendar, content roadmap, and social media plan, working closely with the Digital Marketing Manager on paid media and campaign initiatives throughout the year. Partners with internal teams and external stakeholders, including our PR agency, industry analysts, journalists, and others. Ensures content assets and communication plans are implemented effectively and efficiently. Sets the tone for the organization by developing and refining UTA’s content guidelines, internal and external communications, and the voice of the brand. Produces materials and communication direction to accelerate marketing campaigns and optimize them accordingly. Provides leadership in marketing maturation and development by building a strong marketing communications...