Blue Sky Marketing
TX
Position Summary We are seeking a highly analytical Paid Media Strategist to oversee our paid media team and ensure campaign execution aligns with client goals, channel strategy, and industry best practices. This role is responsible for reviewing performance reports, identifying risks and opportunities, making strategic recommendations, and holding our ads teams accountable for high-quality execution across Google Ads and Meta Ads. The ideal candidate combines strong channel expertise with exceptional attention to detail, reporting fluency, and the ability to translate performance data into clear action plans.
Key Responsibilities
Oversee the ads team’s work across Google Ads and Meta Ads (and possibly other platforms like Tik Tok or Reddit) to ensure campaigns align with client goals, budgets, and strategic direction.
Review weekly and monthly reports; validate data quality, pacing, KPIs, insights, and recommended next steps.
Identify performance trends,...