Gregory Poole Equipment Company
Hanahan, SC, USA
Primary Function Marketing analysts research market conditions, consumer behavior, and competitive landscapes to provide actionable insights that support business development and marketing strategies. They analyze data from surveys, company sources, and industry reports to identify trends, assist business development in targeting and identifying lead opportunities, inform lead generation campaigns, and recommend strategies to marketing managers for sales campaigns and promotional initiatives. Essential Duties More specific elements of the marketing analyst job duties and responsibilities include: Market research, analyze and interpret data to: Track and forecast future sales and market trends. Addressable market by region/territory Purchasing behavior and buying cycles by industries and product type Buying trends Analyze current market strategies to determine the effectiveness of approaches. Create and complete data collection research measures....