Brother International Corporation
Bridgewater, NJ, USA
Role Overview:
The Senior Specialist, Product Marketing, Lifetime Value manages and supports integrated communications initiatives across multiple channels, including push notifications, pop-ups, social media, and email. This role oversees the development and execution of a cohesive content schedule and calendar to ensure timely and consistent engagement with app users. The position curates design and project assets in collaboration with cross-functional teams, ensuring alignment with brand standards and strategic objectives. This position also supports customer segmentation initiatives to enhance customer targeting, coordinates licensing and event communications, and contributes to end-consumer education and in-office support activities.
Duties & Responsibilities:
Product Marketing & Lifetime Value Participate and contribute in weekly meetings with the international team on in-app content direction Provide content suggestions based on product knowledge and...