University of South Florida
Tampa, FL, USA
The role drives awareness of USF Health's core missions through targeted campaigns, compelling content development and data-informed messaging that elevate key programs, faculty expertise, student successes, groundbreaking research and world-class clinical care. As a member of the USF Health Communications and Marketing team, this position will lead USF Health's social media presence across major platforms. The officer develops and implements platform-specific content strategies that strengthen brand awareness, increase engagement and drive meaningful traffic aligned with USF Health's priorities in education, research and patient care. Duties include creating content tailored to audience behaviors, monitoring social media conversations and emerging trends, analyzing data to optimize performance, managing paid and organic digital campaigns and collaborating with marketing partners to ensure digital efforts align with broader marketing goals. Ensures alignment with organizational...