Equifax, Inc.
St. Louis, MO
As a Marketing Director at Equifax, you will be responsible for guiding and supporting the marketing strategy for Public Safety government solutions, working to deliver on objectives to build awareness and influence multiple public safety personas, primarily focused on B2G and B2B2G routes to market. You will develop and execute sophisticated marketing strategies that address the unique challenges of personas across the public safety ecosystem. This role requires a blend of capabilities in product positioning, technical product marketing, and tactical B2G marketing program execution. What you'll do: Product Positioning & Product Marketing: Develop and execute customer problem-focused product positioning and messaging that resonates with government buying centers. Segment Expertise: Leverage a deep understanding of topics, trends, and changing needs of law enforcement and public safety government programs and entities to inform innovation, engagement tactics, and content....