Yahoo Holdings Inc.
Omaha, NE, USA
Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results. Position Overview The Senior Analyst of Marketing Science will sit at the intersection of marketing analytics, data science, and experimentation, helping shape how we measure, optimize, and forecast the impact of marketing across channels. The ideal candidate will leverage advanced analytical techniques to directly inform budget allocation, audience strategy, and channel optimization. This role requires a strong foundation in cohort segmentation, lifetime value modeling, propensity modeling, and experimentation frameworks, with hands-on experience in Geolift testing and Marketing Mix Modeling (MMM). Key Responsibilities: Cohort & customer analytics Develop and maintain...