Houston Zoo
Houston, TX, USA
The Director, Digital Marketing is Houston Zoo’s designated expert in digital marketing and engaging our customers through appropriate channels. This role develops digital marketing programs and customer engagement strategies leveraging owned media/web properties, SEM/SEO, email campaigns, social media, email marketing tools and other digital channels. This position is also responsible for tracking and reporting digital marketing KPIs and is expected to identify, recommend, and execute improvements for optimizing strategy, budget allocations, website, email, and social media content improvements. The incumbent has an intimate understanding of paid media and can communicate paid social planning recommendations while illustrating how this data fits into the larger social marketing mix and broader digital ecosystem. Supervises the Digital Content specialists.
Our Mission: Houston Zoo connects communities with animals, inspiring action to save wildlife.
Our Vision:...