The E.W. Scripps Company
Atlanta, GA, USA
The E.W. Scripps Company is seeking a Director, Research and Consumer Insights to support our local media stations. This position will be responsible for leading research initiatives that drive revenue growth through actionable consumer insights, market intelligence, and competitive analysis with tailored research and reporting aligned to organizational priorities. Scripps offers a hybrid work option for this position WHAT YOU’LL DO: Lead the development and delivery of research initiatives to showcase consumer behavior, market trends, and competitive positioning. Partner with senior leaders, news directors, GMs, ad sales, and cross‑functional teams to define business objectives, prioritize research needs, and set & elevate success metrics. Convert complex findings into concise, actionable narratives, recommendations and research stories for executive audiences and sales/content teams. Analyze performance data across TV, digital and streaming (ratings,...