Equifax, Inc.
St. Louis, MO
The Senior Director, Demand & Field Marketing will play a lead role in driving full-funnel multi-channel marketing campaigns to strengthen brand position, engage target audiences, acquire prospects and grow customers through measurable marketing activities. You will design, execute, and scale omnichannel demand generation strategies, built on AI-first foundation that captures the attention of various target audiences, nurtures through the buyer's journey, and converts into a high-quality sales pipeline. You will lead a multifaceted team of campaign managers and marketing specialists, partnering across various marketing teams, sales and business leadership to deliver impactful go-to-market campaigns. This role will own and operate campaign management, account-based marketing, marketing events (e.g. trade shows and webinars) and leverage marketing technology, data & insights to deliver commercial impact aligned to business objectives. The ideal candidate is a strategic...