$150,000 - $175,000 yearly
Wpromote
United States
Senior Director, B2B Media Strategy The Role As the Senior Director of B2B Media Strategy, you will lead enterprise and growth-stage clients in translating complex business goals into measurable marketing outcomes. You’ll shape integrated go-to-market strategies that connect media, operations, and revenue alignment—ensuring impact from first impression to closed-won revenue. Key areas of focus include: Media strategy: Optimize media mix, audience segmentation, creative alignment, and measurement using advanced B2B martech, adtech, and datatech. Operational consulting: Apply proven frameworks (maturity maps, resource models, digital transformation strategies) to design scalable martech, adtech, and datatech solutions. Sales and marketing alignment: Deploy tactics that accelerate impression-to-revenue velocity across revenue teams. Messaging alignment: Ensure the right audiences are matched with messaging that moves accounts into pipeline and ultimately closed-won revenue....