Lake Charles Memorial Hospital
Lake Charles, LA
DESCRIPTION OF POSITION:
Responsible for ensuring that the website and online marketing strategies and digital initiatives are implemented and tracked to perform with the utmost optimization, meeting the needs of departments, providers, patients, consumers, and the strategic goals of the organization.
SUPERVISION: Reports directly to the Executive System Director of Marketing & Communications
RESPONSIBILITIES AND DUTIES:
Identifies, evaluates, and implements methods to maximize the effectiveness of the website, internet-based programs, and on-line marketing opportunities.
Manages 100% of the web ‘contact us’ forms, responding on behalf of the health system while using approved responses and pathways.
Manages the email database system generating content to target audiences, per current marketing campaign and/or specific outreach effort.
Performs market research to identify best-in-practice SEO strategies. Analyzes competitor SEO methods, along with key...