Caretracker, Inc.
Richmond, VA, USA
Role Overview We are seeking a driven and creative Marketing & Business Development Specialist to help fuel the growth of our healthcare and clearinghouse software solutions. This role blends strategic marketing, partner engagement, and business development, ideal for someone who thrives in both analytical and relationship-driven environments. You will collaborate across teams to create demand, nurture partnerships, and execute marketing campaigns that enhance brand visibility and support our revenue goals. Key Responsibilities Marketing & Demand Generation Plan and execute integrated marketing campaigns across digital, social, email, and events. Manage marketing automation, CRM, and analytics platforms to track engagement and pipeline impact. Develop compelling content (case studies, collateral, newsletters, website upkeep, presentations). Coordinate webinars, trade shows, and partner marketing events. Measure and report marketing ROI, including campaign...