Equifax, Inc.
St. Louis, MO, USA
As a Marketing Manager at Equifax, you will be responsible for driving the growth of our employer-benefit identity theft solutions sold to employers and through the broker market, a complex B2B2C ecosystem. You will develop and execute sophisticated marketing strategies that address the unique challenges of insurance brokers selling employee benefits to enterprise-level decision-makers. This role requires a blend of high-level brand positioning, technical product marketing, and tactical B2B growth execution. What you'll do: Strategic Positioning & Messaging: Develop and execute customer-focused content and messaging that resonates with enterprise buying centers. You will apply a "new perspective" to existing solutions to solve complex market positioning problems and develop value messaging around the impact and value of our solutions, defining a clear reason to act. Segment Expertise: Leverage a deep understanding of the identity theft software market or brokerage...