eDoctrina Corp.
Harrisburg, PA, USA
We’re seeking a hands‑on, strategic Marketing Manager to lead go‑to‑market execution, demand generation, event management, content development, and RFP coordination across our K–12 education solutions portfolio. This role blends strategy and execution and is ideal for someone experienced in marketing to education, institutional, or government buyers . You will partner closely with Sales, Product, Customer Success Managers, and Leadership to drive pipeline, support retention, and elevate our brand presence through compelling content, campaigns, trade shows, user groups, and RFP excellence. Key Responsibilities Go‑to‑Market & Demand Generation Develop and execute go‑to‑market strategies for new products, features, and releases. Partner with sales, product, and leadership to align messaging and support revenue targets. Build and execute demand‑generation campaigns (email, social, SEO, paid, content). Track performance metrics and optimize based...