Foundation Medicine, Inc.
Boston, MA, USA
Foundation Medicine, Inc. Full Time About the Job The Manager, Marketing will lead marketing activities for assigned customer channel(s) by developing, managing, and executing strategies and tactical programs to achieve business objectives and financial goals. The Manager, Marketing will build the Foundation Medicine brand by clearly articulating the value of Foundation Medicine’s portfolio of tests and services, devising tactical plans, demonstrating subject matter expertise of the portfolio, competition, and customers, and delivering business results. Key Responsibilities Lead marketing activities associated with assigned customer channels(s) Understand the unique needs of key customer stakeholders within the cancer care ecosystem (e.g., providers, pathologists, directors, c-suite) and their respective roles in test/partner selection Synthesize information on customers, competitors, and the market from a range of formal and informal sources (e.g.,...