Equifax, Inc.
Reston, VA
Responsible for the overall performance of multiple products within Equifax's Data-Driven Marketing product line, overseeing them from inception and ideation through design, build, launch, growth, enhancement and eventual sunset. Creates product roadmap and identifies delivery channels, direction of product and product development needs. Defines product requirements and collaborates with cross functional teams to bring products to market (D&A, technology, sales, fulfillment, product marketing, finance, legal). What you'll do Market Opportunity Assessment - Own overall Market & Customer Understanding for your product and product lines managed within Equifax's Data-Driven Marketing team; Articulate the product vision, ensuring alignment with strategy and goals; Perform segmentation, market sizing, and competitive analysis to identify market opportunities; Lead market validation (voice of customer, customer advisory boards, etc.) Product Definition - Lead...